Shift to sustainable practices across the EU through consumer brands
Topic: Smart farming solutions to promote sustainability
Description: Collaboration of consumers and famers, farmer cooperatives with industry to create support and finance agri-food products to comply with consumers requirements and to fairly profit actors involved in value chain of the product while implementing sustainable farming practises.
Main actors involved: Consumers, Farmers/producers, Farmers organization, Agri-food industries
Objective: To empower consumers to regain control over their food and create healthy, sustainable, fair-trade products. To motivate and support producers-farmers to implement sustainable and innovative practises in order to reduce environmental impacts, cultivation costs and at the same time to comply with consumers requirements.
Sustainable practices: Smart farming solutions (irrigation, pest management, fertilization)
Contact person: firstname.lastname@example.org