Shift to sustainable practices across the EU through consumer brands

Country: Greece

Topic: Smart farming solutions to promote sustainability

Description: Collaboration of consumers and famers, farmer cooperatives with industry to create support and finance agri-food products to comply with consumers requirements and to fairly profit actors involved in value chain of the product while implementing sustainable farming practises. 

Main actors involved: Consumers, Farmers/producers, Farmers organization, Agri-food industries

Objective: To empower consumers to regain control over their food and create healthy, sustainable, fair-trade products. To motivate and support producers-farmers to implement sustainable and innovative practises in order to reduce environmental impacts, cultivation costs and at the same time to comply with consumers requirements.

Sustainable practices: Smart farming solutions (irrigation, pest management, fertilization)

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