Description: The reason for the shift towards more sustainable practices does not come for environmental values per se, but rather economic rationale to reduce input costs and maximise profitability. Hence, demonstrated profitability is the key factor to enable the shift. The farms in the north of the country (Vojvodina) are mid-size and large farms, focusing on arable cultivation (fertile plains including a large share of chernozems).

Main actors involved: Regenerative Farmers, Agricultural Consultants (both, private and from the Institute Tamiš), Representatives of the Ministry of Agriculture, Input Providers (seeds and machinery), Crop Insurance Representative.