Description: Direct Selling is currently practiced among a large share of medium and small farms in Slovenia. While this activity can represent an additional income for farmers engaging in it rather than in long supply chains, it also comes with challenges. Direct selling requires the development of new skills, additional investments, and workforce. To achieve sustainability in the sector pathways, need to be found to relieve direct selling farmers and give them the tools they need to continue their complementary activities that have a positive impact on social cohesion in rural areas and on the environment.